Surfactants are diluted....

Did you know the liquid surfactants we purchase are actually diluted. So if you add 30% AOS 40 in a product, you don't actually have 30% AOS 40 in your product.

If you want to know the exact amount of surfactant in your product you need to find out what the Active Surfactant Matter (ASM) amount is in your surfactant.

Check out this video where I go into detail about calculating ASM - https://www.youtube.com/watch?v=3Wl7-l8tsb8&t=224s

Starts at timestamp 1:27

Remember every suppliers surfactants may vary, even if they have the same INCI. So look at the documents they provide on the listing page and read through the documents to find the ASM. If you can't find an ASM listed, then message the supplier and ask them.